Author Index

A

  • Abbasi, FATEMEH Analysis of Competition and Concentration in Insurance Industry of Iran and Appropriate Competitive Strategies [Volume 9, Issue 3, 2017, Pages 641-660]
  • Abedi, Ehsan Investigating Factors Affecting Corporate Brand Identity and Its Influence on Alborz Insurance Brand Employees’ Performance and Satisfaction (Case Study: Tehran Province’s Employees) [Volume 9, Issue 3, 2017, Pages 617-640]
  • Aghajeri, Masoumeh The Role of Psychological Empowerment and Tendency to Entrepreneurship in Relationship between Market-orientation and Organizational Innovation [Volume 9, Issue 2, 2017, Pages 233-258]
  • Aghdasi, Mohammad Evaluating the Relationship between Quadruple Concept of CLV and Triple Organization Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]
  • Ahghar Bazargan, Negin The Impact of the Myers-Briggs Personality Dimensions on Shopping Intentions in Online Environments: A Comparative Study [Volume 9, Issue 1, 2017, Pages 21-42]
  • Ahmadpour, Mahmood Developing a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
  • Akbari, Mohsen Investigating the Role of SMS Time Pressure in Effectiveness of Mobile Advertising with Moderation of Customer's Age [Volume 9, Issue 1, 2017, Pages 43-62]
  • Alavi, ُSayyed Moslem Identifying and Classifying the Factors Affecting Fast Food Store Selection Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
  • Alavi Foumani, Seyedeh Fatemeh A Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands) [Volume 9, Issue 2, 2017, Pages 317-336]
  • Albadavi, Amir Evaluating the Relationship between Quadruple Concept of CLV and Triple Organization Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]
  • Aligholi, Mansoureh Analysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil) [Volume 9, Issue 2, 2017, Pages 375-394]
  • Alipoor, Vahideh Entrepreneurial Organization is a matter of the last few years a lot of emphasis on it [Volume 9, Issue 2, 2017, Pages 395-414]
  • Alvar, Zahra Ahmadi The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) [Volume 9, Issue 4, 2017, Pages 689-716]
  • Amini, Alireza The Role of Psychological Empowerment and Tendency to Entrepreneurship in Relationship between Market-orientation and Organizational Innovation [Volume 9, Issue 2, 2017, Pages 233-258]
  • Amiry, Shima The Unplanned Online Buying Behavior in Social Commerce: The Role of Users’ Pseudo-social Interactions (Case: Users of Instagram Network) [Volume 9, Issue 3, 2017, Pages 463-484]
  • Amraee, Hafez The Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]
  • Ansari, Azarnoosh The Impact of the Myers-Briggs Personality Dimensions on Shopping Intentions in Online Environments: A Comparative Study [Volume 9, Issue 1, 2017, Pages 21-42]
  • Azar, Adel Agent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic [Volume 9, Issue 3, 2017, Pages 661-688]
  • Azizi, Shahriar Model of Successful Branding in the Ceramic and Tile Industry Using Grounded Theory Approach [Volume 9, Issue 4, 2017, Pages 826-807]

B

  • Babaei Siahkalroodi, Sirous Entrepreneurial Organization is a matter of the last few years a lot of emphasis on it [Volume 9, Issue 2, 2017, Pages 395-414]
  • Barati, Abolfazl Model of Successful Branding in the Ceramic and Tile Industry Using Grounded Theory Approach [Volume 9, Issue 4, 2017, Pages 826-807]
  • Bidram, Hamid Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers [Volume 9, Issue 4, 2017, Pages 787-806]

D

  • Dehdashti Shahrokh, Zohreh Explaining the Relationship between Marketing Capabilities and Business Financial Performance [Volume 9, Issue 1, 2017, Pages 103-128]
  • Delafrooz, Narges Specifying the Social Media Usage among Insurance Companies, Agents and Clients (insured)’ Interactions (Case study: Iran Insurance Co.) [Volume 9, Issue 2, 2017, Pages 271-294]
  • Divandari, Ali Agent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic [Volume 9, Issue 3, 2017, Pages 661-688]

E

  • Ebrahimi, Abolghasem Identifying and Classifying the Factors Affecting Fast Food Store Selection Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
  • Ebrahimi, Elham Exploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic [Volume 9, Issue 3, 2017, Pages 439-462]
  • Ehsani, Razieh Explaining the Relationship between Marketing Capabilities and Business Financial Performance [Volume 9, Issue 1, 2017, Pages 103-128]
  • Esmaeelpour, Reza Investigating the Role of SMS Time Pressure in Effectiveness of Mobile Advertising with Moderation of Customer's Age [Volume 9, Issue 1, 2017, Pages 43-62]
  • Esmaeelzadeh, Ali The Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]

F

  • Fallah, Mohammad reza Designing a Framework to Implement Social Commerce from the Perspective of Organizational Change Capacity [Volume 9, Issue 4, 2017, Pages 855-876]
  • Farokhbakht Foomani, Alireza Specifying the Social Media Usage among Insurance Companies, Agents and Clients (insured)’ Interactions (Case study: Iran Insurance Co.) [Volume 9, Issue 2, 2017, Pages 271-294]
  • Fatemi, Seyed Mojtaba Analysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil) [Volume 9, Issue 2, 2017, Pages 375-394]

G

  • Ghareche, Manije Model of Successful Branding in the Ceramic and Tile Industry Using Grounded Theory Approach [Volume 9, Issue 4, 2017, Pages 826-807]
  • Gharibi, Mohiyeddin A Nethnography Study to Identify the Underlying Dimensions of Customer Experience in the Banking Industry [Volume 9, Issue 2, 2017, Pages 259-270]
  • Ghezelbash, Mahsa Investigating the Effect of Discount Framing and Brand on Consumers' Perceived Savings, Perceived Quality and Purchase Intention [Volume 9, Issue 1, 2017, Pages 193-211]
  • Gholipoor, Sara The Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]
  • Golkari hagh, Sahar The Relationship between Brand Transformational Leadership Style and Brand Citizenship Behavior Considering the Mediating Role of the Staff Trust in Sales and Marketing in the Ceramic and Tile Industry [Volume 9, Issue 4, 2017, Pages 877-904]

H

  • Hadadian, Alireza Typology of clothing brand consumers based on purchase decision making style [Volume 9, Issue 2, 2017, Pages 353-374]
  • Haghighi, Mohammad A Model for Multi-sensory Marketing in Tourism Destination Branding [Volume 9, Issue 1, 2017, Pages 63-82]
  • Haghighi, Mohammad Strategic Alliance Formation from the Institutional Theory Perspective [Volume 9, Issue 4, 2017, Pages 717-738]
  • Hakimi, Iman The Impact of Organizational Culture on Marketing Capabilities and Performance: Explaining the Mediating Role of Extroverted Strategic Orientations [Volume 9, Issue 4, 2017, Pages 739-762]
  • Harandi, Ata Ollah Examining the Impact of Corporate Governance Strategic Control on the Effectiveness Governance of Corporation in Stock Market [Volume 9, Issue 3, 2017, Pages 485-506]
  • Hasangholipour Yasoori, Tahmoores A Nethnography Study to Identify the Underlying Dimensions of Customer Experience in the Banking Industry [Volume 9, Issue 2, 2017, Pages 259-270]
  • Hashemi, Mahdi Assessment and Development of Non-oil Products Exports in the Social Security Investment Company (SHASTA) [Volume 9, Issue 1, 2017, Pages 155-172]
  • Heidari, Ali Strategic Management Research in Iran: An Overview of Published Works in Domestic Scientific Journals during 2002 to 2015 [Volume 9, Issue 1, 2017, Pages 83-102]
  • Heidarzadeh Hanzaei, Kambiz Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment [Volume 9, Issue 3, 2017, Pages 573-594]

I

  • Iravani, Mohammad Javad A Conceptual Model to Explain the Readiness of Iranian Commercial Banks towards Islamic Banking Implementation: Using Grounded Theory Strategy [Volume 9, Issue 1, 2017, Pages 129-154]

J

  • Jalali, Seyed Hossein Strategic Alliance Formation from the Institutional Theory Perspective [Volume 9, Issue 4, 2017, Pages 717-738]
  • Jamallo, Fatemeh Investigating Factors Affecting Corporate Brand Identity and Its Influence on Alborz Insurance Brand Employees’ Performance and Satisfaction (Case Study: Tehran Province’s Employees) [Volume 9, Issue 3, 2017, Pages 617-640]
  • Jamipour, Mona The Effect of Social Commerce Capabilities on Customers' Attitude to Ward Buying by the Mediator Role of Trust (Case Study: Instagram Users) [Volume 9, Issue 1, 2017, Pages 173-192]
  • Jamipour, Mona Designing a Framework to Implement Social Commerce from the Perspective of Organizational Change Capacity [Volume 9, Issue 4, 2017, Pages 855-876]

K

  • Khanlari, Amir A Nethnography Study to Identify the Underlying Dimensions of Customer Experience in the Banking Industry [Volume 9, Issue 2, 2017, Pages 259-270]
  • Khodadad Hoseini, Seyed Hamid The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [Volume 9, Issue 2, 2017, Pages 337-352]
  • Kiaee, Kiandokht The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [Volume 9, Issue 2, 2017, Pages 337-352]

M

  • M, M The Effect of Brand Equity and Social Capital on Brand Image (A Study of Samand Automobile Brand) [Volume 9, Issue 4, 2017, Pages 905-925]
  • Mahmoudian, Omid Assessment and Development of Non-oil Products Exports in the Social Security Investment Company (SHASTA) [Volume 9, Issue 1, 2017, Pages 155-172]
  • Mahmoudi Meimand, Mohammad The Relationship between Brand Transformational Leadership Style and Brand Citizenship Behavior Considering the Mediating Role of the Staff Trust in Sales and Marketing in the Ceramic and Tile Industry [Volume 9, Issue 4, 2017, Pages 877-904]
  • Mahmoudzadeh, Ahad Advertising through Social Media to Influence the Customers’ Willing [Volume 9, Issue 4, 2017, Pages 736-786]
  • Maleki Minbashrazgah, Morteza Identification and Classification of Entrepreneurial Thinking to the Issue of International Marketing Ecosystem Using Q Method [Volume 9, Issue 3, 2017, Pages 551-572]
  • Mansouri, Saeedeh Agent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic [Volume 9, Issue 3, 2017, Pages 661-688]
  • Mansourian, Yazdan Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment [Volume 9, Issue 3, 2017, Pages 573-594]
  • Masooudy, Nazanin Identifying and Classifying the Factors Affecting Fast Food Store Selection Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
  • Mazrouei NasrAbadi, Esmaeil The Role of Psychological Empowerment and Tendency to Entrepreneurship in Relationship between Market-orientation and Organizational Innovation [Volume 9, Issue 2, 2017, Pages 233-258]
  • Mehrmanesh, Hassan The Relationship between Brand Transformational Leadership Style and Brand Citizenship Behavior Considering the Mediating Role of the Staff Trust in Sales and Marketing in the Ceramic and Tile Industry [Volume 9, Issue 4, 2017, Pages 877-904]
  • Moeini, Hossein The Effect of Social Commerce Capabilities on Customers' Attitude to Ward Buying by the Mediator Role of Trust (Case Study: Instagram Users) [Volume 9, Issue 1, 2017, Pages 173-192]
  • Moghadam, Arash The Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]
  • Mokhtarzadeh, Nima Developing a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
  • Mosadegh, Mohammad Javad The Unplanned Online Buying Behavior in Social Commerce: The Role of Users’ Pseudo-social Interactions (Case: Users of Instagram Network) [Volume 9, Issue 3, 2017, Pages 463-484]
  • Motallaei, Farhad Entrepreneurial Organization is a matter of the last few years a lot of emphasis on it [Volume 9, Issue 2, 2017, Pages 395-414]

N

  • Naghdi, Etebar Entrepreneurial Organization is a matter of the last few years a lot of emphasis on it [Volume 9, Issue 2, 2017, Pages 395-414]
  • Nategh, Mohammad Explaining the Relationship between Marketing Capabilities and Business Financial Performance [Volume 9, Issue 1, 2017, Pages 103-128]
  • Nazari, Mohsen Investigating the Effect of Discount Framing and Brand on Consumers' Perceived Savings, Perceived Quality and Purchase Intention [Volume 9, Issue 1, 2017, Pages 193-211]
  • Nazari, Mohsen Analysis of Competition and Concentration in Insurance Industry of Iran and Appropriate Competitive Strategies [Volume 9, Issue 3, 2017, Pages 641-660]
  • Niku, Abbasi Designing a Model for Higher Education Marketing in Iran [Volume 9, Issue 2, 2017, Pages 415-438]

O

  • Ostadi, Bakhtiar Evaluating the Relationship between Quadruple Concept of CLV and Triple Organization Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]

P

  • Pirani AhmadAbad, Neda Exploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic [Volume 9, Issue 3, 2017, Pages 439-462]
  • Pooya, Alireza Typology of clothing brand consumers based on purchase decision making style [Volume 9, Issue 2, 2017, Pages 353-374]
  • Pour Ashraf, Yasan allah The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) [Volume 9, Issue 4, 2017, Pages 689-716]
  • Pourmourdinin, Elahe Identifying and Classifying the Factors Affecting Fast Food Store Selection Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
  • Purashraf, Yasanollah Designing a Model for Higher Education Marketing in Iran [Volume 9, Issue 2, 2017, Pages 415-438]

R

  • Raei, Reza A Conceptual Model to Explain the Readiness of Iranian Commercial Banks towards Islamic Banking Implementation: Using Grounded Theory Strategy [Volume 9, Issue 1, 2017, Pages 129-154]
  • Rahmani Meybodi, Farahnaz Sesame New Product Development, Analysis of Product and Process Qualitative Characteristics Using QFD and DOE Methods [Volume 9, Issue 2, 2017, Pages 295-316]
  • Rahmanseresht, Hossein Examining the Impact of Corporate Governance Strategic Control on the Effectiveness Governance of Corporation in Stock Market [Volume 9, Issue 3, 2017, Pages 485-506]
  • Ramezanian, Rasool Agent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic [Volume 9, Issue 3, 2017, Pages 661-688]
  • Ranjbarian, Bahram Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers [Volume 9, Issue 4, 2017, Pages 787-806]
  • Razavi, Mostafa Developing a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
  • Rezaee Kelidbari, Hamid Reza A Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands) [Volume 9, Issue 2, 2017, Pages 317-336]
  • Rezvani, Mehran The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [Volume 9, Issue 2, 2017, Pages 337-352]
  • Roosta, Ahmad Roosta A Model for Multi-sensory Marketing in Tourism Destination Branding [Volume 9, Issue 1, 2017, Pages 63-82]
  • Roshandel Arbatani, Taher A Model for Multi-sensory Marketing in Tourism Destination Branding [Volume 9, Issue 1, 2017, Pages 63-82]
  • Roshandel Arbatani, Taher Advertising through Social Media to Influence the Customers’ Willing [Volume 9, Issue 4, 2017, Pages 736-786]

S

  • Safari-kahreh, Mohammad A Conceptual Model to Explain the Readiness of Iranian Commercial Banks towards Islamic Banking Implementation: Using Grounded Theory Strategy [Volume 9, Issue 1, 2017, Pages 129-154]
  • Salehi, Ali A Model for Multi-sensory Marketing in Tourism Destination Branding [Volume 9, Issue 1, 2017, Pages 63-82]
  • Salimi, Mehran Developing a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
  • Samavatian, Hossein Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers [Volume 9, Issue 4, 2017, Pages 787-806]
  • Samii Nasr, Mahmoud The Relationship between Brand Transformational Leadership Style and Brand Citizenship Behavior Considering the Mediating Role of the Staff Trust in Sales and Marketing in the Ceramic and Tile Industry [Volume 9, Issue 4, 2017, Pages 877-904]
  • Sanaei, Mohamad Reza The Unplanned Online Buying Behavior in Social Commerce: The Role of Users’ Pseudo-social Interactions (Case: Users of Instagram Network) [Volume 9, Issue 3, 2017, Pages 463-484]
  • Sanayei, Ali The Impact of the Myers-Briggs Personality Dimensions on Shopping Intentions in Online Environments: A Comparative Study [Volume 9, Issue 1, 2017, Pages 21-42]
  • Seyed-Javadin, Seyed Reza A Conceptual Model to Explain the Readiness of Iranian Commercial Banks towards Islamic Banking Implementation: Using Grounded Theory Strategy [Volume 9, Issue 1, 2017, Pages 129-154]
  • Shabani Nashtaee, Mitra Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment [Volume 9, Issue 3, 2017, Pages 573-594]
  • Shiva, Aida A Survey on the Effect of Exploration and Exploitation Approaches of Market Orientation on Innovation and Business Performance [Volume 9, Issue 3, 2017, Pages 595-616]
  • Shoja, Ali Exploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic [Volume 9, Issue 3, 2017, Pages 439-462]
  • Soleimani, Nafiseh Evaluating the Relationship between Quadruple Concept of CLV and Triple Organization Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]

T

  • Tabakhiyan, Leili Typology of clothing brand consumers based on purchase decision making style [Volume 9, Issue 2, 2017, Pages 353-374]
  • Taban, Mohammad Designing a Model for Higher Education Marketing in Iran [Volume 9, Issue 2, 2017, Pages 415-438]
  • Taheri, Ghazale Designing a Framework to Implement Social Commerce from the Perspective of Organizational Change Capacity [Volume 9, Issue 4, 2017, Pages 855-876]
  • Takhireh, Zahra Investigating the Role of SMS Time Pressure in Effectiveness of Mobile Advertising with Moderation of Customer's Age [Volume 9, Issue 1, 2017, Pages 43-62]
  • Talebnejad, Atefeh Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers [Volume 9, Issue 4, 2017, Pages 787-806]
  • Taleghani, Mohammad Taleghani A Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands) [Volume 9, Issue 2, 2017, Pages 317-336]
  • Toulabi, Zeinab The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) [Volume 9, Issue 4, 2017, Pages 689-716]

V

  • Valipour, Alireza Strategic Management Research in Iran: An Overview of Published Works in Domestic Scientific Journals during 2002 to 2015 [Volume 9, Issue 1, 2017, Pages 83-102]

Y

  • Yasini, Ali Designing a Model for Higher Education Marketing in Iran [Volume 9, Issue 2, 2017, Pages 415-438]

Z

  • Zare Ahmadabadi, Habib Sesame New Product Development, Analysis of Product and Process Qualitative Characteristics Using QFD and DOE Methods [Volume 9, Issue 2, 2017, Pages 295-316]